Top Secrets Of Promotional Products Sales

We all have the same 24 hours in a day. It’s fixed. It’s inflexible, so earning more in less time is less about managing time, and more about managing ourselves. David:                   Hi and welcome to the podcast today co-host Chris Templeton and I will be talking about a subject that is near and dear to […]

Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up.  So, in this episode we’ll tackle it head on and address the steps you can take now to attract the larger clients you want to have. David:                   Hi and welcome to […]

David:                   Management Guru Peter Drucker once said, “The purpose of business is to create a customer.” Does that mean just selling stuff or is there more to it than that? Chris:                     (Laughs) Oh, it’s just selling stuff. David                     Yeah, it’s just selling stuff… that’s it. David                     Hi, and welcome to the podcast today co-host Chris […]

Discussions of social media are all the rage these days and everyone is frantically trying to crack the code of how to get clients, but is social media really all that different from other forms of customer acquisition? David:                   Hi and welcome to the podcast today co-host Chris Templeton and I will be discussing social […]

Everyone knows that it’s far easier and less expensive to sell the clients we already have and yet very few put in the time to consistently engage and re-qualify their existing clients. David:                   Hi and welcome to the podcast.  Today co-host Chris Templeton and I are here to talk about all the benefits of engaging […]

Success in sales is dependent upon intelligent repetition of contact. We need to be able to reach out to people lots of times, in lots of different ways and keep them engaged with us and very few salespeople have mastered this skill. David:                   Hi and welcome to the podcast! Today co-host Chris Templeton and I […]

Many businesses spend a ton of money trying to recruit new salespeople, but they spend little to nothing to help train and support the ones they have. David:                   Hi and welcome to the podcast, today co-host Chris Templeton and I are here to talk about the terrible practice of spending lots of money to recruit […]

Some people say that education is never wasted. I completely disagree. My feeling is that unapplied education may be the biggest waste of all. David:                    Hi and welcome to the podcast today co-host Chris Templeton and I will be talking about education, specifically education designed to […]

In sports, MVP stands for most valuable player. In marketing and sales, the letters stand for different things, but they are still arguably the most valuable things you can focus on if you want to communicate effectively and dominate your market. David:                   Hi and welcome to the podcast. Today co-host Chris Templeton and I are […]

In the past you’ve said that market leaders think, act and communicate differently than the rest of the population. What do you mean by that? David:                   Hi and welcome to the podcast today co host Chris Templeton and I will be talking about communication, how market leaders do it compared to the rest of the […]

You talk a lot about market domination, is that just for effect or are you serious about it? David:                   Hi and welcome to the podcast today. I am joined once again by my co host, Chris Templeton, who is here to challenge me on the idea of market domination. Welcome Chris. Chris:                     Hey David, thank […]

A few weeks ago, I was in California for a wedding and I got a big reminder about the fact that regardless of what’s going on in the economy, there is always a segment of the population that has significant money available to spend. So every now and then I think it’s a good idea […]

Last week, I gave you an example of how customer service is killing retail. Today, I thought I’d give you an example of the exact opposite. How good customer service can actually save retail. In our last episode, I told you about part of my recent, retail shopping experience, and how it could really discourage […]

I had an experience this weekend that gave me a clear example of how customer service is killing sales — especially retail! And how any business can learn from this experience. This weekend, I went shopping — which is pretty unusual for me. Occasionally, if I need something, I’ll stop in a store and buy […]

Members of our Total Market Domination course focus on initiating contact with the specific people in their markets who are likely to spend the most money with them. It’s not about dominating everyone in a market, because many don’t have two nickels to rub together. Instead, it’s about totally dominating the segment of the market […]

Many salespeople just “wing it” when talking to clients. They think a little product knowledge and a decent personality are all it takes to win clients and close sales. And while those traits can help, primarily with those who were already predisposed to buy from you, they certainly won’t close everyone. Nor will they take […]

Many people don’t think it’s possible to dominate their market, because they’ve never clearly identified exactly which market, businesses or individuals they need to reach. In our last episode we explained the importance of mindset when it comes to market domination, and how if you don’t think it’s possible, you’ll never even attempt it. And […]

I’m not a huge fan of all the “woo-woo” or “rah-rah” aspects of mindset that are preached by other people. But, there are a few solid, concrete aspects of mindset that need to be in place if you plan to dominate your market. Henry Ford once said, “Whether you think you can, or you think […]

How often should I follow up with prospects and clients? It’s a question I get a lot, and as attention spans have shortened over the years, my thoughts on this subject have changed… but not in the way you might expect. I am very often asked how often we should follow up with prospects and […]

When visiting London, many years ago, I noticed signs throughout their subway system — what they call the underground. The signs said “Mind the Gap,” referring to the gap between the train and the station platform. It stuck me as a unusual combination of words, and since then, I’ve always used it as an analogy […]