Top Secrets Of Promotional Products Sales

When you’re trying to sell something, people will often say no. They’ll tell you they don’t need it, don’t want it, can’t use it. And by the way, “why are you bothering me about this?” As a result, sales involves rejection. That’s a given, but we don’t have to take it personally. Hi, and welcome […]

It’s a crazy time… In my work helping business owners and salespeople to grow sales and profits, I’ve recently been hearing things like: “I’m afraid of losing business” “I’m afraid my clients won’t buy” “I’m afraid that prospects won’t be receptive to me” “I’m afraid I’ll have trouble paying my bills,” or “I’m afraid I’ll […]

Each year I go to industry trade shows and I find some people who have achieved extraordinary results since our last meeting, while others seem stuck and haven’t moved at all. In nearly every case, I can trace the results back to one thing — speed of implementation. Those who take quick action on new […]

Indecision is deadly to sales. People think they want to buy something, but they’re not sure what.  Or they know what they want to buy, but they can’t decide on the style or the color, or they may know the style and color, but they just can’t seem to pull the trigger. So today let’s […]

There’s a phrase that’s been popularized in sales which says “buyers are liars.” It refers to those who say they want one thing but end up buying another. I’ve never liked the phrase, and even though it’s occasionally true, I believe there’s another group that deserves the title much more in my opinion.  It’s the […]

Lead generation is a critical part of every business because without an adequate supply of leads, it’s impossible to maintain a business. So where do the bulk of your new leads come from these days and where do your best leads come from? Online, offline, or both? David:                   Hi and welcome to the podcast.  Today […]

As social media has evolved, so have the ways that people seek to get business. From Facebook to Twitter, to LinkedIn, to whatever comes next, we all have to be on the lookout now for when social media conversations turn salesy and every conversation is suspect. David:                   Hi and welcome to the podcast. Today co-host […]

Jim Rohn once said, “Don’t let your learning lead to knowledge, let your learning lead to action.” This week, I’ve been conducting live training sessions at the PPAI Expo in Las Vegas, with the goal of delivering ideas and action steps specifically designed to turn learning into action. Hi and welcome to the podcast, if […]

We’ve all been through it. You have a great conversation with an excellent prospect. They say all the right things and respond to you perfectly. It sounds like an ideal match! The right product or service for the right prospect at the right time. We just need to iron out a few details to get […]

As the new year begins, it’s a good time to reflect back on the good and the bad. The friends we’ve made, the people we’ve lost and what to do next if we want to make 2020 our new best year ever. David:                   Hi, and welcome to the podcast.  Today, co-host Chris Templeton and I […]

The holidays are here! So, in this podcast we’ll discuss how to make the very most of the holiday season in terms of planning, relaxing, networking, and strategizing. David:                   Hello, happy holidays and welcome to the podcast! Today co-host Chris Templeton and I will be discussing how to make the most of the holiday season. […]

Many businesses and professional practices struggle, not because they aren’t good at their chosen profession, but because they’re essentially invisible to their target market. They may be great at what they do, but they’re not yet great at attracting, qualifying and converting enough high quality prospects into clients. So the problem isn’t competence, it’s entrepreneurial […]

I can’t tell you how many times people have told me that they need to bring in more clients before they can invest in either the training or the marketing that would allow them to bring in more clients. And while it’s easy to immediately recognize the flawed catch 22 logic of this situation, I […]

Whenever I talk with the owner of a business or professional practice who is struggling to attract more clients, they inevitably tell me that they are either in the process of planning out a new website, or working with someone to build a new website, or updating or completely overhauling their existing website, and I […]

In our Total Market Domination course, we identified Three Pillars to Creating Top of Mind Awareness with the very best prospects for the products and services you offer.  Today, we’ll give you an overview of the three pillars so you can determine how well you’re implementing them in your own business. David:                   Hi and welcome […]

It’s easy to get distracted in the blizzard of activities that we have going on all around us every single day. But unless those activities include a significant number of wins, you’ll never achieve the goals you’ve set for yourself. And if you don’t pay attention to your wins, it’s easy to become discouraged. So, […]

Social media doesn’t work. Cold calling doesn’t work. Print ads don’t work. Email is dead! Whenever an advertiser is unable to make a particular marketing vehicle work, they often blame the delivery mechanism and declare it either dead or ineffective. But what if the problem isn’t the marketing vehicle? What if it’s just the way […]

Until you get crystal clear on your basic messaging, who you serve and how you serve them, you’ll find yourself attracting either no clients at all or the wrong clients, and your customer acquisition efforts will take a whole lot longer. David:                   Hi, and welcome to the podcast.  Today co-host Chris Templeton, and I will […]

If you’ve ever had a conversation with someone who had zero power to make a decision, you understand how frustrating it can be. So today we’ll talk about how to get to the decision makers. David:                   Hi and welcome to the podcast!  Today co-host Chris Templeton and I will be talking about decision makers. Who […]

It’s great when people just want to buy our products and services, but that group is only ever a small part of the entire market. So how do we get to all the others who could be good prospects for us but don’t even know that they need our solutions? David:                   Hi and welcome to […]