Everything Is Marketing

On this episode Eric Hultgren talks about the change to the Instagram platform and how you need to execute on the Snapchat geofliters.  email: eric@mlive.com Snapchat: polymathandvine Twitter: polymathandvine

We are talking about recruitment with our very own Nate Spurgess, now is crunch time for filling positions for 2016 and we have some tips on how to keep that funnel filled with great talent. 

Andy Behling and I talk about display advertising and while it may not be the sexiest tool in the marketing drawer, it is a vital part to a killer campaign.  https://www.linkedin.com/in/abehling

I spent some time over the weekend playing with the new social tools and spent most of that time in Snapchat. So today we talk about geofilters and how YOU should use them right now.

Today we talked to Chad Annis digital strategy manager at MLive about the ubiquity of video marketing and what you can do you launch your video stratgy right now. 

We talk to Adam Leeb about the new writing device called the Freewrite billed as a distraction free writing device it achieved wild success on Kickstarter and has hit the market this week!  “The Freewrite offers an ideal drafting environment for writers,” says Astrohaus cofounder Patrick Paul. “We are excited to launch a new tech product for writers that focuses exclusively on providing the best writing experience.”  Cofounder Adam Leeb added, “We believe that writers deserve their own professional tools to maximize their success. For the first time ever, writers are able to have a pure, distraction-free environment while retaining all the benefits of digital documents.” 

What happens in an election year when $125 million dollars can no longer buy your attention? Becca Dushane joins Eric Hultgren to talk data, connection, the fear of missing out (FOMO), and $4 million hats. 

The Grammys were last night on CBS, but what if you wanted to watch it on the first screen - what was that like? Plus if you are looking for a summer internship what should you do to "nail it." 

In this episode Erin Kraker and Mel Blohm stop by to break down the four areas you should turn your focus to on your site to make a better experience for the customer, increase conversions, and sleep soundly at night. 

We talk about Twitter being doomed and how amazing is it we can FINALLY switch between two Instagram accounts? 

We breakdown why the Super Bowl is such a big deal to the marketing world and why there is still the abiity to suprise your customer and connect in a profound way this Sunday. 

On this podcast we talk about Deadpool and how the marketing campaign has driven home what might be the most perfect movie marketing campaign for a movie that delivers on all the campaign's promises. 

Today on the podcast we talk about the Iowa Caucus and what is actual is and maybe what it means plus J.J. Abrams and friends are killing it again with the marketing of Cloverfield Lane.  http://io9.gizmodo.com/cloverfields-old-viral-marketing-machine-is-up-and-runn-1756359650 http://m.ign.com/articles/2008/01/15/cloverfield-a-viral-guide http://www.slashfilm.com/10-cloverfield-lane-viral-marketing/

Sarah Dejong Director of Search stops by to talk about why KPIs matter now more than ever and what you should be aiming for in 2016. Plus some great tips for getting started if you aren't using Google Analytics. 

Glenn Stevens from the Detroit Regional Chamber stops by to talk about the North American International Auto Show (NAIAS), the Internet of things in the auto industry, the health of Detroit, and a Lions Superbowl 

Jeff Barrett joined the Mornings @ MLive line-up to kick off 2016 talking about your personal brand and how to leverage a network. 

Peach arrived this weekend, should you check it out? Plus what is Snapchat doing with its ad platform now and what can we expect from the North American International Auto Show this weekend? 

In the first episode of ETIM of 2016 we talk about the Internet of Things and look at all those people pouring into Snapchat. 

Our first big snow storm of the year and fear gripped the land so I figured I would play a bit today and unpack the science of what marketers call "the fear appeal" 

Ch-ch-ch-changes are here when it comes to labeling native content. What does that mean for you and how can you get your publishing up to the new standards set by the FTC? Here is the press release