Everything Is Marketing

UI/UX is the THE thing you need to focus on in 2016, plus Facebook got me an early Christmas present

$517 million dollars later, what can you learn from this weekend? Also what are millenials doing for Christmas gifts and have you encountered any cool Snapchat lenses this holiday season? 

It has arrived, Star Wars: The Force Awakens opens tonight at 7p and we are talking about the insane marketing behind the movie and if there is a tipping point to what Disney is doing here. Jenny Garone from Celebration Cinema joins the podcast.  Audio note: the audio board had a hum in it, that has been fixed for future podcasts but the content here was so good I wanted to put the podcast out 

Nikki Gundersen our recruitment expert will give you some tips to give yourself the gift of a new gig this holiday season 

Periscope and Instagram made the list of the best apps in the Apple App store, how can this help you as you prepare for 2016 that is just 22 days away.

John Stocki is a passionate marketing, eCommerce and public relations professional with over 10 years of both US and international business experience in the Middle East, Australia & China. Extensive knowledge within marketing, web marketing, SEO, SEM, eCommerce, digital strategy, public relations, communications and social media management. He stopped by to talk about what 2016 might hold for the travel and tourism sector. 

We are gonna do it LIVE! Facebook Live is starting to roll out across the iOS platform and what does that mean for you? 

What you should be doing this weekend to CONNECT with your customers 

Jeff Leitch is back to talk targeting. How do you build an audience, how do you find them and what does the future hold for targeting as devices get more fragmented. 

Adele will do 2.5 Million in the first week. How did she do it and what can we learn? 

Rob Bliss of Rob Bliss creative took time to stop by and talk about his success with viral video as a strategye and how you can take his ideas and make them work for your video campaigns. 

How do you sell cars using Periscope? Quentin Groce (@Qgroce) will talk about how to make noise using platforms the rest of your industry might not be using. 

This was a VERY fun talk for me as it was a GREAT crowd and the guys at Pageworks are awesome plus I got to give my mother a shout out. 

Twitter changes from stars to hearts and Amazon opens a physical bookstore, what could that mean for the retail world with ALL that data they have? 

Jeff Leitch stops by to unpack the idea of programmatic advertising and what you need to know before you jump in or maybe some tips to make your campaigns, better

McDonald's is a couple weeks into the "all day breakfast" play, is it working? Plus Linkedin passes a HUGE milestone. 

Snapchat updated the lenses in time for Halloween and is doing some very Orson Welles sort of storytelling on the platform this weekend. 

Nintendo decided to go mobile, but not with a game you want to play - instead they want to take on facebook...plus why did Twitter buy a TV ad? 

Tomorrow is National Cat Day so Uber is delivering cats, but today we are talking about content and who that content you make should be for. Spolier alert, it's for the customer. 

Today we talk about how repeating a bad customer experience can KILL your brand and break the expectation of the customer.