Mafia Memoirs by Zenware

This week we drop in a detailing shop in Rio de Janiero to explore what's happening in the World of Detailing across the world.Paulo Asuncao and Felipe join us to talk about detailing, business, the IDA, and life in Brazil for a business owner.

In this episode, we go behind the scenes of a professional detailing training and break down what separates average detailers from elite operators.From color-coded chemical systems to structured workflows and pricing strategies, this conversation reveals how detailers can work smarter, not harder—and actually build a profitable business.Whether you’re just getting started or already running a shop, this episode will challenge how you think about your process, your pricing, and your growth.Topics we explored:Why having a system changes everything in detailingHow to price your services the right wayThe role of efficiency in scaling your businessHow the right products can save time and increase profitWhy mindset and discipline matter more than toolsFeaturing insights from live training at MVPD Supply during TRC Week.GuestDiego@diego_kcxKochChemie USAHost:Jody SedrickRoadFS/DetailBookieDetailBookie CRM - https://detailbookie.comRoadFS CRM - https://roadfs.com

What does it take to go from losing millions in real estate… to building a product that dominates an industry without spending a dollar on marketing?In this episode, we sit down with the founder of Solution Finish to break down the real story behind the product—how it started in a garage, the science behind why it works, and the mindset it takes to build something that lasts.This conversation goes beyond detailing. It’s about innovation, pricing strategy, customer loyalty, and what happens when you focus on solving real problems instead of chasing money.If you’re a detailer, entrepreneur, or someone building something from the ground up—this is one you don’t want to miss.Key Takeaways:Why most products fail (and how to avoid it)The science behind restoring plastic vs. masking itHow pricing psychology can drive long-term growthBuilding a business without ads or marketing spendThe power of staying authentic in your laneGuest:Chris WestSolution Finishwww.solutionfinish.comGot questions about Solution Finish? Rea

In this episode of the Road Detail Podcast, we sit down with Justin Walmsley, owner of Eco Shine Detailing and Detail Supply Depot, to break down what it really takes to build a successful detailing business—from starting with nothing to creating a business that provides true freedom.Justin shares his journey from detailing cars out of a Dodge Charger to running multiple operations, along with the hard lessons that shaped his mindset—including a $75,000 lawsuit, scaling mistakes, and why growing too fast can actually hurt your business.This conversation goes beyond detailing. It’s about entrepreneurship, leadership, discipline, and building a life—not just a business.If you're a detailer, entrepreneur, or someone looking to grow without burning out, this episode will challenge how you think about success.Chapter Timeline00:00 – Introduction & Podcast Kickoff00:02 – Meet Justin Walmsley (Eco Shine Detailing)00:03 – How It All Started (Paying for a Wedding)00:04 – The Real Meaning of Freedom in Business

In this episode of the RoadFS Detail Podcast, we sit down with Chris West — the founder of Solution Finish — to talk about building a boutique brand that’s stood the test of time.Chris shares the early days of launching his product, getting torn apart on social media, and learning quickly how to navigate industry drama without getting pulled into it. His philosophy? Stay in your lane. Do one thing — and do it right.We dive into:Why he refuses to blame customersThe power of backing your product with real supportWhat real competition looks like (hint: detailing drama isn’t it)How coming from high-stakes real estate shaped his business mindsetWhy simplicity and focus can outlast flashy marketingEven with live tech hiccups (because that’s real life), this conversation delivers powerful lessons about brand integrity, customer communication, and long-term thinking in business.If you’re a detailer, shop owner, or brand builder — this one’s for you.

n this episode of the RoadFS Detail Podcast, we sit down with Andy Duff and Isabel Duff of Studio 16, based on the west coast of Scotland.We met Andy and Isabel at Mobile Tech Expo, where Isabel took home Newcomer of the Year — and their story is one of growth, grind, and bold moves.From transitioning out of the beauty industry into paint protection film, to building a premium studio brand, to hosting the Detailing Summit in Scotland — this conversation is packed with real insight for detailers at every stage.We talk about:• Winning Newcomer of the Year• Going from mobile detailing to a high-end studio• The grind of business ownership• Why networking changes everything• Building a premium brand experience• Systems, operations & social media ads• Collaboration vs ego in the detailing industry• Hosting the Detailing Summit in ScotlandIf you’re building a detailing business — or thinking about it — this episode will challenge you to level up.Subscribe for weekly conversations with industry leaders from aroun

In this episode of the RoadFS Detail Podcast, we sit down with Dave Reed, founder of DRD Detailing in Cornwall, UK, and a leader within the International Detailing Association (IDA).Dave shares his journey from 30 years in corporate aviation to building a detailing business rooted in passion, purpose, and quality of life. This conversation goes far beyond polishing paint — we talk about mindset, growth, business models, and redefining what success actually means.Topics we cover:• Why Dave left corporate life for detailing• The UK vs USA mindset around business growth• Scaling vs staying small and profitable• What it really means to be “stuck” in your business• How to attract better clients without paid ads• Hosting car care workshops to build trust• Collaboration over competition• Why joining a professional organization changes your language and confidence• Quality of life vs chasing the million-dollar dreamIf you're feeling stuck, overwhelmed, or chasing growth without peace — this episode will challenge

In this episode of the RoadFS Detail Podcast, we’re back in the studio with the PDP crew — Eric Polasky and Chris Livengood from Professional Detail Products (PDP).We cover everything from their legacy in the industry to what’s coming in 2026 — including new product launches, training opportunities, and most importantly… how detailers can become more profitable.We break down:• The truth about graphene vs SiO2 coatings• Why ceramic sprays are NOT coatings (and why that matters)• PDP’s new SW90 ceramic spray and non-silicone interior dressing• The power of hands-on training (March 24th Annual Seminar)• Buying chemicals in bulk to increase margin• Why labor — not product — is your biggest expense• How small inefficiencies cost you BIG money over time• Expanding services: PPF, tint, PDR, overspray removal• Running your detail shop like a real businessIf you’re serious about growth, margin, and longevity in the detailing industry — this episode is for you.

This episode dives deep into what’s becoming one of the most talked-about features at Mobile Tech Expo — the Paint Correction Competition.From hard paint and 5-minute time limits to pressure from a live crowd, we break down what makes this event different, why it’s growing every year, and what detailers can learn from stepping into the arena.We discuss:Why time pressure changes everythingThe science behind scoring (defect removal vs. clarity)The evolution of the competition from year one to nowNew product launches from AQUATICWhy MTE might be more valuable than SEMA ShowHow sponsorships could take the competition to the next levelAnd what it really takes to build something sustainable in this industryIf you’re a detailer, shop owner, brand, or just passionate about leveling up your craft — this conversation is for you.Drop your thoughts in the comments.Would you step into the competition?Tap in for the play-by-play recap and join the conversation live.GuestAlex RussellAquaTec Coatings & Mobile Tech Expo P

In this episode of The RoadFS/DetailBookie Podcast, the hosts sit down with Keith Duplessie of Bar Jack Tools just one week before the Mobile Tech Expo (MTV) to talk tools, leadership, innovation, and the evolution of the detailing industry.Keith shares his journey from decades in the chemical and product space into helping lead Bar Jack Tools, explaining why this move was about more than products—it was about culture, ownership, leadership, and building something that truly supports professionals in the field. The conversation explores what makes a great detailing tool: ergonomics, durability, affordability, serviceability, and long-term impact on a detailer’s body.The episode dives deep into tool innovation, including rotary vs DA vs forced-action machines, gear design, noise reduction, torque, balance, and why modern tools have shortened learning curves while increasing profitability. Keith also previews new Bar Jack tools debuting at Mobile Tech Expo, including the Raven 3-inch polisher, upcoming forced-a

In this episode of The RoadFS / DetailBookie Podcast, the hosts sit down with Sydney Brae Gwinn to talk about her transition to Car Candy, the evolution of the detailing industry, and what’s ahead for 2026. Sydney shares candid insights on career alignment, building the right team, and why experience—not just chemicals—drives brand loyalty.The conversation dives deep into industry trends like ceramic coatings, PPF, tint, interior detailing making a comeback, and emerging technologies such as wipe-on and spray-on protection products. They also explore the importance of collaboration between shops, humility in craftsmanship, and knowing when to partner instead of forcing services that don’t fit your strengths.The episode wraps with excitement around MTV (Mobile Tech Expo)—its 25th anniversary, major announcements, new product launches, education day changes, and why it’s become one of the most valuable events for professional detailers. If you care about growth, innovation, and community in the detailing space,

The first RoadFS Detail Memoirs Podcast episode of 2026 kicks off with a bang!

In this special end-of-year episode of The RoadFS Detail Memoirs Podcast, hosts Rod and Jody sit down with Paulo of Owner’s Pride Canada, an international detailing trainer and 2024 Detailing Olympics medalist. They discuss the evolution of Owner’s Pride Canada, Paulo’s innovative training programs, and the industry-shifting product Peel Clear—a new water-based peelable paint system offering the durability of PPF with the flexibility of paint.The conversation explores how this breakthrough could transform automotive, marine, and motorcycle protection, giving body shops and detailers faster turnaround times, new revenue streams, and eco-friendly application methods. Paulo also teases upcoming training opportunities, partnerships with Invisible Patterns UK, and his global plans for 2026. The episode closes with laughs, gratitude for the detailing community, and exciting announcements for the upcoming Mobile Tech Expo and beyond.Guest:Paulo AssuncaoPeel Clear and Owner's Pridehttps://peelclear.comOwner's

Big things are happening in the detailing industry! This week on the RoadFS / DetailBookie Podcast, we’re excited to welcome Damon Gray, Owner of Owner’s Pride, for an exclusive conversation about what’s coming in 2026.In this episode of the RoadFS Detail Bookie Podcast, Jody and Rod sit down with Damon Gray, founder of Owner’s Pride, to talk about innovation, adversity, and how OP became one of the most trusted names in detailing. Damon shares the wild story of launching the company just four weeks before the world shut down, surviving supply chain chaos. Rod shares how he had to “bootleg” isopropyl alcohol to Alaska during the pandemic. He unpacks how OP built a veteran-owned, U.S.-made brand that’s grown into a network of trusted installers, trainers, and business leaders across North America. The crew dives deep into new products like the OP FD Industrial Coating and TNT Trim & Tire Restore, their focus on installer education, the science behind coating application, and why honest customer communicati

In this episode of the RoadFS Detail Bookie Podcast, hosts Jody Sedrick and Rod Pusey sit down with Sheldon Kaye, the mastermind behind the Mobile Tech Expo (MTE), to celebrate its 25th anniversary. What started as a small gathering in a hallway in 2000 has evolved into one of the largest and most influential shows in the detailing and PDR industries.Sheldon reflects on MTE’s humble beginnings, the late nights, wild memories, and how the show has grown into a hub of education, collaboration, and community. The crew discusses how MTE has united detailers and PDR pros, introduced groundbreaking ideas like the Paint Correction Competition, and maintained its reputation as the industry’s most hands-on, relationship-driven event.They also preview this year’s 90s-themed anniversary celebration, expanded Education Day, and new features like live leaderboards for competitions, international growth initiatives, and translation options for global attendees. Throughout the conversation, the team pays tribute to Kevin Ha

Welcome back to another episode of the RoadFS DetailBookie Podcast, where we sit down with the industry’s top movers, shakers, and innovators!This week, Jody and Rod are joined by the dynamic duo — Mike Carlin and Dustin Jackson of IGL Coatings and Epic Garage. From buying an established brand to rebuilding it from the inside out, these two share what it really takes to run, scale, and sustain a detailing empire.You’ll hear them break down:

In this episode of the RoadFS DetailBookie Podcast, hosts Jody Sedrick and Rod Pusey sit down with Matt Cubano and Justin from VIP Surface Concepts in Baton Rouge, Louisiana. What began as door-to-door detailing has evolved into a thriving, climate-controlled shop serving automotive, marine, and industrial clients.We discuss the grind of growing from a mobile detailer to a business owner, building systems, trusting a general manager, and protecting their team from burnout. The conversation dives into leadership, pricing strategies, and how to break into the industrial market—from cleaning 18-wheelers and cranes to coating farm and construction equipment.The guys also share insights on finding good employees, scaling without losing quality, managing margins, and learning to “work smarter, not harder.” This is a masterclass in turning passion into a sustainable, profitable detailing business.Guest:Matt Quebedeaux and Justin AustinVIP Surface Concepts

The RoadFS DetailBookie Podcast welcomes Jeremy Harding, National Sales Manager of Nasiol USA, fresh off SEMA 2025.Jeremy sits down with Jody Sedrick and Rod Pusey to talk about where the ceramic coating industry is headed — from next-gen single-layer coatings to real-world use cases beyond cars.They dig into how Nasiol went from being “the new name at the booth” to a global player manufacturing their own chemistry from the ground up — true OEM innovation. The crew breaks down:⚙️ The evolution of ceramic coatings: from multi-layer nightmares to single-layer simplicity

Welcome back to another high-octane episode of the RoadFS Detail Boogie Podcast!