Millenial Mind

LinkedIn is starting to look a lot more like TikTok or Instagram Reels, and that’s not by accident. In this solo episode, I break down the major changes happening on LinkedIn, specifically the rise of the new video-first feed.I’ll explain what this shift means for content, business owners, and professionals trying to stand out on the platform.Whether you're already posting on LinkedIn or just thinking about it, this episode will help you understand the algorithm, where things are headed, and how to stay ahead of the curve.

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptThis week’s episode is a special treat..I sit down with Alex Sheridan to do something previously unheard of in LinkedIn circles: Disagree.Alex and I are in the same industry and we provide similar services but with one central difference, which we talk about in this debate.Should you hire freelancers, vendors, finally give in to those incessant Fiverr commercials?Or is it more frugal to build an internal team of editors and social media experts that are your own people (and hires)?0:00 - Intro1:10 - Episode beginning2:20 - Debate start4:15 - Is outsourcing marketing different?10:31 - Should you just learn it all?17:30 - Dealing with turnover20:31 - Building internally vs. outsourcing26:28 - Does Alex’s system sound like work?29:22 - CEOs aren’t exciting and fun33:16 - Does the size of the company make a difference?36:21 - Can your internal team be freelancers?45:40 - How much strategy does each option do?49:55 - Ideas require execut

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptFor most people, podcasting boils down to one thing:Costs.And not just money – but also time and effort – two inputs that can wear you down if you don’t have a proper system (and proper help) to produce your podcast.I’m joined by my occasional co-host and the General Manager of Podcast Principles – Jack Gallagher.We discuss the amount of time it takes not only to make episodes week-in and week-out, but also how long you’ll need to strategize and gather together the necessary resources you’ll need to make your project a success.We also zoom in on some tools to helps defray these costs, our content system and a little bit of good news: how your podcast can help you get money and time back.__________________________________________________

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptIf I knew these three things before I started my podcast – I would’ve gotten so much further, so much faster..And the real kicker?Nobody talks about these three things, at all. In the last 8 years I’ve been in the podcasting industry, I haven’t once heard of these points. Seriously. And yet, these factors are some of the biggest movers in the podcasting world – and I’m sharing them with you today.__________________________________________________

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptAs podcasting has grown, so too have the production teams that make the podcast happen.You have a graphic designer for your thumbnails and visuals, an audio editor for your audio, a video editor for your video editing – the list doesn’t go on, but it isn’t very short either.This problem has made the podcast producer a hot commodity since these guys can handle most of what you need, if not all of it.The question is: how do you make it happen?Skip the research and tune in to get the essentials on cost, deliverables and the hiring process itself – this is the crash course you need to get started!__________________________________________________

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptIt’s a question that many podcasters will travel far and wide to find the answer to:Should I get a VA, or a dedicated podcast producer for my show?At the end of the day – none of us have a crystal ball. And few of us have the appetite or experience for hiring. So, sit back, relax and let Jack and I lay out all of the pros and cons of both and what they bring to the table!Whether you’re just starting out or scaling up, this episode will help you make the right move.__________________________________________________

It’s one of the biggest motivators for podcasters – making money off your podcast.Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.The issue here is the ways that people conventionally think will help them ‘get that money’.But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???Tune in and let’s sort this all out!More Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24sGet More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQFree Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing__________________________________________________

In this week’s episode, I’m joined by my right-hand man and the general manager of Podcast Principles, Jack Gallagher!Jack sits down with me to discuss some major areas in podcasting, from A.I.’s place in production and content creation – to calibrating the expectations of “success” in podcasting and why you shouldn’t sweat the numbers for *at least* 6 to 12 months.We also zoom in on some of the benefits we’ve seen from both minimal and maximal outsourcing, what managing and running a podcast looks like and weigh in on what is “cheap” or “expensive” in the podcasting world.And for all my fellow ADD brothers and sisters, or even busy professionals rolling your eyes at the runtime, don’t forget to use the timestamps to skip to the conversation topic that is most interesting and relevant to you!