Sinopsis
Join Cullen and Peter as they unpack over this new series of podcasts what are some of the Google SEO best practices for your website. Supported by SEMRush www.semrush.com/ Welcome to our new website http://siliconbeachradio.com/ If you are looking for some of the best places to learn SEO over the coming months, Cullen and Peter will be sharing insights on where to go to learn more about search engine optimisation. Join our fireside chat and learn about SEO in a new series of podcasts connecting small business and startups to education for entrepreneurs and much more. Silicon Beach Radio is the official podcast of Melbourne Silicon Beach with over 8500 members from around the world. Join at Silicon Beach Meetup Silicon Beach Meetup and find more details on Youtube Silicon Beach Youtube Channel Find more details on siliconbeachradio.com/ Silicon Beach Radio is the Industry focus vote winner at the first Australian podcast castaway awards winner vote for industry focus at the Australian podcast awards. Join us at Silicon Beach now from anywhere in the world www.meetup.com/Melbourne-Silicon-Beach/ Check out Silicon news medium.com/siliconnews Find out more about the Melbourne SEO meetup www.meetup.com/en-AU/Melbourne-SEO
Episodios
-
An Unshakeable Vision - how Rugare Gomo finds Strength in Vulnerability and Community
06/09/2019 Duración: 22minRugare Gomo is a High Performance Coach, Investor, Lawyer and Philanthropist. In the past 18 years of his life, the incredibly diverse range of experiences Rugare has had, has led him to focus on what he loves to do: having entrepreneurs WIN at growing and scaling their business. Rugare is the Founder of the Gomo Foundation an award-winning organisation which exists to empower young African women to enable them to take control of their own lives and reach their potential. Their first programs are in Zimbabwe where they provide scholarships for young women to attend Secondary School through to University. Rugare’s commercial experience, leadership roles and community engagements in Australia, Asia Pacific, Africa and Europe have exposed him to work with startups, venture capitalists, CEO’s of big business, billionaire families, prime ministers and more. In his spare time, you may find Rugare dancing to Beyoncé. #rugaregomo (Instagram, Facebook and LinkedIn) #Iamlivingmylegacytoday #leadership #highperforman
-
It's more fun to choose the adventure - how Courtney Blackman blends business & creativity
02/09/2019 Duración: 18minCourtney Blackman explores the ways in which creativity and an adventurous spirit have shaped her life and career - fashion, journalism, real estate, marketing, networking, tech and of course renovating a heritage listed opera house! Courtney is Head of PR & Marketing at YBF Ventures – Melbourne’s top startup hub for tech and innovation, Courtney looks after the company’s public-facing reputation and leads the internal and external communications teams. She is a member of YBF’s executive leadership team. Since starting at YBF, Courtney has put the YBF brand in front of millions of eyes via traditional marketing and editorial placements. In her first year, YBF reached 21,530,721 people via traditional media and 4,705,315 via social media. She designed, developed and currently oversees content production for three direct-email products and has increased direct communication by 1188%. Courtney and her team hosted over 400 events in 2018, most open to the wider tech ecosystem. Courtney manages the ongoing co
-
Not your typical entrepreneur - how Marshall Hughes of Passel is disrupting delivery globally
26/08/2019 Duración: 22minMarshall Hughes, founder of Passel shares his tale of a self-confessed "space nut" growing up in a job oriented community, falling into a career in logistics and becoming an entrepreneur due to a software glitch. We also talk about energy versus time management, parallel universes and how Australian startups tend to look the world in a unique way. Marshall has over 25 years experience in logistics, and until 2016 was Chief Operating Officer of Myfreight; a freight management, brokerage and software company based in Ringwood. In 2016 Marshall founded Passel - a service for retailers where shoppers deliver on their way home to online shoppers. Passel launched in Melbourne in April 2018 and has since expanded to stores in Sydney, Brisbane, Adelaide and Mornington. Launch in Ireland and Northern is planned for late 2019 after Passel won a worldwide competition and funding from the cities of Dublin and Belfast. When not working on Passel, Marshall is a Productivity coach and tries to spend some time with his
-
Nonconformity, Process and Bringing People Together - Meray Azar of EPIC Experiences
19/08/2019 Duración: 21minThe story behind EPIC Experiences: Having just turned 30, Meray had it all... successful job, her own apartment and just the right number of friends to hit the town with or visit that new show. Then what felt like overnight, everything changed. Friends got married, babies arrived and everything had to be pre-booked months in advance. Unique dining experiences, outdoor activities, how to classes all the things this city had to offer were suddenly out of reach... Meray had no one to go with. Spotting a gap in the market, Meray launched Epic Catch. "Shared experiences" was the business model and EPIC Experiences the conduit; a seamless end-to-end booking platform, that finds you someone to go with. Simply swipe for an event, swipe for a like-minded individual, confirm the booking, start chatting, share an amazing experience. EPIC Experiences takes care of it all for you. Awards EPIC Experiences has won: March 2017 Vic Startup Launch pitch competition Academy xi 90 second pitch, the uber of x Finalist in the S
-
Fighting Fires - how Paul Baron combines innovation, networking & investing to redefine the meaning of work
12/08/2019 Duración: 21minPaul Baron moved away from corporate life to become an adviser, investor, and advocate for startups and innovation. His knack for putting out fires is both figurative and literal, he is an expert problem-solver and volunteer firefighter in his spare time. "I’ve enjoyed a career that spans consulting, government and large corporates but have recently returned to my startup roots this time as an investor. I also work as a consultant and as adviser mostly in the tourism, digital and government areas. My son thinks I’m like Kenny (from the rental toilet film rather than South Park) perhaps because I love meeting people from all walks of life and chatting to them about their lives and their passions." https://www.linkedin.com/in/paulcbaron/ To find out about upcoming events organised by Melbourne Silicon Beach - Australia's fastest growing startup community - go to: https://www.meetup.com/en-AU/Melbourne-Silicon-Beach/ Melbourne Silicon Beach is proudly sponsored by: Victory Offices http://bitly.com/VictoryOffic
-
Resilience, Activism & the Entrepreneurial Mindset - Lily Dempster of The Neighbourhood Effect
05/08/2019 Duración: 22minLily is a 30-year old climate change activist from Canberra. She is the CEO and founder of The Neighbourhood Effect. The Neighbourhood Effect is a mobile app and website that uses behavioural science to make it easy, social and rewarding for Australians to connect to eco-friendly products, services and community initiatives in their neighbourhood, and to adopt green habits that reduce their carbon footprints. Local councils, green property managers and businesses white-label The Neighbourhood Effect's software to help their residents adopt sustainable behaviours, build community and reduce waste and energy costs. Through our app and website, users unlock recommended products and activities (across energy, transport, food, waste, neighbourhood initiatives and low-carbon consumer products) tailored to suit their lifestyle, household and location. The Neighbourhood Effect has been running for 18 months and in that time, it has launched a free website and mobile app for ACT residents with the support of the gov
-
Community, Collaboration & Creativity - how Garry Williams is redefining careers
31/07/2019 Duración: 25minGarry is a mainstay within Melbourne's tech, innovation and startup environment having led partnerships and collaborations with local, national and global brands throughout his work in emerging technology, education, business and creative sectors. Currently, Garry works as the Creative Producer of Innovation with the University of Melbourne, tasked with delivering innovative activation and engagement opportunities for the university, for the Melbourne Innovation Districts (a partnership between University of Melbourne, RMIT and City of Melbourne) and for Science Gallery Melbourne- one of eight nodes in the global Science Gallery network aimed at the convergence of art, science and technology. As an advocate for non-traditional career pathways, Garry has recently been involved in establishing and growing various meetups and communities throughout Australia, such as FuckUp Nights, Melbourne Tech and more, with a continued presence as an MC and moderator of events, classes and workshops plus multiple side-proj
-
How Kiki Makrogiannis juggles business and family life to create a legacy
23/07/2019 Duración: 18minKiki Makrogiannis, founder of KIKI Enterprises – MIC DROP MEDIA & LinkedIn superstar shares her experiences in growing her marketing & branding business while raising a family - building on her father's legacy, the quest for sleep, learning from mistakes and avoiding burnout. Kiki on Kiki: I’m very passionate about the trade, building and construction industries. I grew up within the trade industry, my father was a builder and seen first hand the commitment and sacrifices. My passion is to help them with branding, marketing and job leads. And I really love helping out the ‘little guy!’ This is why I do what I do, this is my love and this my passion! My aim is to help construction, building and trade businesses across Australia with personalised branding, digital and marketing solutions! I’ve always had a strong passion about helping people in these industries and I truly appreciate the opportunity to work closely with many amazing clients each day. One of my favourite parts of my job is going o
-
Zubin Pratap - Why a successful lawyer quit corporate life to pursue entrepreneurship
16/07/2019 Duración: 22min"I quit corporate life because I was getting really good at things that didn't make my pulse race, and was being paid so well that it was getting harder to leave every year...and my love for tech kept tugging at me." Zubin according to Zubin. About me: (i) schooled in India, started practice there in the courts, before I moved to aviation leasing and corporate law. ii) moved to Australia in 2007, as was placed here by an international law firm iii) spent most of 2014 in Jakarta setting up a joint venture for my employers iv) career change and did MBA in 2015 while working full time in channel strategy and new tech business dev v) tried to launch two products of my own in that time, hiring out to devs etc. first one never got deployed, second one is an android app that I did not market and is still languishing in the Android Play Store, but is actually a cool idea vi) quit corporate life because I was getting really good at things that didn't make my pulse race, and was being paid so well that it was getting h
-
How Max Middleweek of Zero Impact turned a coffee waste into a clean energy startup
09/07/2019 Duración: 17minMax Middleweek is the founder of Zero Impact. Zero Impact recycles waste coffee grounds into clean energy, tackling the waste from six billion cups of coffee Aussies consume each year and a carbon footprint of more than 0.5 million tonnes of CO2. A passionate advocate for climate change, Max was a former Policy Advisor to the Mayor of London, Transport for London and State Government in Victoria in sustainable transport. Max graduated from University College London in 2013 with a Bachelors and Masters in Chemistry and the University of Westminster in 2016 with a PGCert in Transport Planning and Management. www.zeroimpact.co linkedin.com/in/max-middleweek To find out about upcoming events organised by Melbourne Silicon Beach - Australia's fastest growing startup community - go to: https://www.meetup.com/en-AU/Melbourne-Silicon-Beach/ Melbourne Silicon Beach is proudly sponsored by: Victory Offices http://bitly.com/VictoryOffices_SD MYOB http://bitly.com/MYOB_SD Allied Legal http://bitly.com/AlliedLegal
-
Startup express with Warrick from Tomorrow street
07/07/2019 Duración: 44minWarrick Cramer is the CEO of Vodafone’s global innovation centre ’Tomorrow Street’ based in Luxembourg. After receiving a Bachelor of Commerce and Masters of Marketing and Management in his home country of Australia, Warrick built numerous businesses from the ground-up in the automotive, mobile payment, and advertising industries. As an entrepreneur, he faced many hurdles before finding success. He went through the journey of expanding his business in other markets all on his own. Inspired by his personal experience of lack of support and guidance as an entrepreneur, led him to form Tomorrow Street, an innovation centre in partnership between Vodafone and Technoport, giving later-stage tech companies access to international business by utilizing the power of Vodafone, its partners, and its customers. The Innovation Centre is the first of its kind aiming to cultivate cutting-edge innovations and ensure that both Vodafone and the Luxembourg community are at the forefront of the digital revolution. For Warri
-
Green sustainable Co-Living Communities with David from Slicon Beach
06/07/2019 Duración: 31minDavid is an engineer by trade…innovator, efficiency freak, rebel by heart. After spending most of his professional life as an industrial engineer for production machines that are pushing the limits of physics for higher productivity and volunteering as a team leader and trainer in disaster relief organizations…he decided that it was time for a change. Today he is dedicating his life to help people identify their passions, unleash their creative superpowers, engineer their dreams to become the next big innovations and to live purposeful lives on their own terms. David is a believer in the unlimited potential of all humans and obsessed in creating ecosystems that help humans eliminate wasted time in their lives and focus their efforts on what no machine or AI will ever be able to substitute…DREAM BIGGER! Methodologies he’s applying are ranging from Walt Disney’s 3 Steps of Innovation to risk mitigation tools developed by NASA to bring the first man on the moon. Where we reinvent the future of work and life htt
-
Do you use Xero? Join us with Meryl from Bean Ninjas
05/07/2019 Duración: 35minDo you use Xero? Take our survey for a tailored Silicon Beach webinar coming soon by answering these questions. https://www.surveymonkey.com/r/HVVGNQ6 Meryl Johnston Founder & CEO of Bean Ninjas Meryl is a Chartered Accountant who specialises in cloud accounting software “Xero”. She founded Bean Ninjas in July 2015 with $1,000 following Dan Norris's 7 Day Startup methodology. Now 4 years later the company operates in the US, UK and Hong Kong and has a distributed team of 15 people. Bean Ninjas were finalists in the Bookkeeping Firm of the Year category at the 2018 & 2019 Australian Accounting Awards and Xero Partner of the Year (QLD) in the 2017 Xero awards. Meryl was also a finalist in the "Entrepreneur of the Year" category in the 2019 Women in Finance Awards. Prior to Bean Ninjas Meryl ran a consulting business, worked at international accounting firm BDO and taught accounting at Central Queensland University. Meryl appears in the media regularly, speaking about entrepreneurship and scaling bus
-
Dan from Silicon Beach Radio takes us to a strange destination
02/07/2019 Duración: 31minhttps://www.eventbrite.com.au/e/presentation-skills-workshop-tickets-63853855601 This workshop is designed to elevate your communication skills so you can connect with your audience with confidence and clarity. We provide an engaging, interactive and fun environment where you will gain the skills to bring out your most confident natural self - whether delivering a briefing, presentation, pitch or keynote speech. Ever since Dan was a child he has been fascinated with the interconnections between people, language, ideas, and creativity. Following these passions, he studied philosophy, literature and music performance, learned to cook at a professional level and then over the next 3 decades pursued careers in hospitality, retail, sales and marketing. In 2017 he knew it was time to weave his skills with those of his wife, Linda, who has over 3 decades experience as an actor and corporate trainer. Simpateco was borne of their passion for communication and creativity with the mission of helping people to communi
-
SEO Podcast 7 with Cullen and Rajiv on Silicon Beach Radio
30/06/2019 Duración: 26minDownload the first 6 SEO podcasts now directly to your phone SEO podcast part 1 http://bit.ly/SEO_Part_1_Peter_and_Cullen SEO podcast part 2 http://bit.ly/SEO_Part_2_Cullen_And_Peter SEO podcast part 3 http://bit.ly/SEO_Part_3_Peter_and_Cullen SEO podcast part 4 http://bit.ly/SEO_Part_4_Cullen_and_Peter SEO podcast part 5 http://bit.ly/SEO_Part_5_Podcast_Spreaker SEO podcast part 6 http://bit.ly/SEO_Part_6_Podcast_Spreaker_Silicon_Beach_Radio Rajiv is an SEO consultant with 17 years of experience in multi-channel digital strategies. He has provided SEO expertise to some of the most prominent Websites in Australia, like the Carsales Network, EDG/Woolworths Group, Wall Art Prints, IBISWorld, etc. His expertise lies in technical SEO for enterprise level website, including Information Architecture, keyword alignment, content optimizations, and backlink audits. Website - www.seoauditing.com.au Cullen Pope is the founder and current host of Silicon Beach Rado at the time of this podcast release and t
-
Search Engine optimization podcast 6 with Rajiv and Cullen
28/06/2019 Duración: 22minJoin Cullen and Rajiv in the Silicon Beach Radio Podcast wherein part 5 we learned a bit more about keywords and about search intent. Silicon Beach Radio is supported by the business series of podcasts produced by https://eattmag.com/tag/business/ the EATT Magazine business podcasts on the EATT Magazine Travel podcast Download Part 5 of the SEO podcast http://bit.ly/SEO_Part_5_Podcast_Spreaker Download links to the SEO Podcast parts 1 to 4 are also below In this podcast part 6, we cover mobile optimization and why it's critical for your SEO 1 Mobile SEO issues 2 Mobile speed optimization 3 Mobile first index Earlier in part 5 we also touched on learning a bit more about keywords and about search intent. How Google uses keyword to find your content How you can create, optimize keyword strategy to get more relevant and targeted traffic to your website. In part 5 Cullen asks Rajiv about the of three pillars of SEO Rajiv uses Rajiv explains firstly there is the technical SEO, The second is content
-
How To Do Keyword Research at WeWork 401 Collins Street
27/06/2019 Duración: 27minHow To Do Keyword Research at WeWork 401 Collins Street Welcome to the Silicon Beach Radio Podcast a special episode leading up to our event on Tuesday, 11 September 2018 from 6:00 pm to 8:00 pm (AEST) at WeWork 401 Collins Street in Melbourne, Australia Join Cullen and Rajiv in the Silicon Beach Radio Podcast where t we will be a learning a bit more about keywords and about search intent. How Google uses keyword to find your content How you can create, optimize keyword strategy to get more relevant and targeted traffic to your website. Cullen asks Rajiv about the of three pillars of SEO Rajiv uses Rajiv explains firstly there is the technical SEO, the second is content and third authority building backlinks. Technical Seo comprises of Information architecture Meta Tags The second pillar is content where Rajiv touches on How content is king And then on the third most important and toughest part of Seo is getting back links and authority to your website. Melbourne event SEO Masterclass: How To Do Keyword R
-
SEO Part 4 How to build a website for your band to get your music out there
26/06/2019 Duración: 09minPeter and Cullen get into those last questions in this 4 part mini-series on SEO Support by SEMRush www.semrush.com/ and wakeuponearth.org along with our supporters let's learn English online with our guide to you to to the listen and learn English lessons that we have within our program learning English with EATT Magazine https://eattmag.com/15-video-how-to-send-us-your-english-lesson-questions-and-answers/ Where are you hosting your website? Why is fast so important? What are the different hosting plans? How much do you want to pay for hosting? What gattor are we talking about? What is WP? How does a logo relate to your website? Who has a special place for you if you brand yourself well? Silicon Beach Radio is the Industry focus vote winner at the first Australian podcast castaway awards Join Cullen and Peter as they unpack over this new series of podcasts what are some of the Google SEO best practices for your website. If you are looking for some of the best places to learn SEO over the com
-
ok google how do i build a website? SEO part 3
25/06/2019 Duración: 11minSupport by SEMRush www.semrush.com/ & https://wakeuponearth.org/ Join us on the Sydney Seafood School Sydney Fish Market Podcast one of our sponsors https://eattmag.com/podcasts/sydney-seafood-school-with-eatt-magazine/ Why can’t you build a good website in 60 seconds ? Why might your business only need a simple website ? If you are in a new business or startup why is it important to be clear about your business before starting a website ? Why does paper help you with your website ? What is a relational diagram ? How can sticky notes save you from yourself ? Why you need to identify the core parts of your business ? What about a website name ? Why is a url important ? Is short always better ? What is the radio test ? .com or .co.uk or .com.au ? How can this protect your brand ? What is a CMS ? What is hosting ? Silicon Beach Radio is the Industry focus vote winner at the first Australian podcast castaway awards Join Cullen and Peter as they unpack over this new series of podcasts what are s
-
Silicon Beach School of SEO with Peter and Cullen Part 2
24/06/2019 Duración: 12minFind more about Silicon Beach radio on http://siliconbeachradio.com/ Supported by SEMRush https://www.semrush.com/ and bought to you by Learn more about pozible crowdfunding Join Elliot from the Crowdfunding platform Pozible and learn more about Pozible on the EATT magazine podcast and how to increase the overall success rate of your campaign. Why is making a website easy to navigate? How do you measure a website? Why use google analytics? How much traffic are you getting? How long people are visiting your website What is a conversion? What are goals? Why can’t you build a good website in 60 seconds? Why might your business only need a simple website? If you are in a new business or startup why is it important to be clear about your business before starting a website? Why does paper help you with your website? What is a relational diagram? How can sticky notes save you from yourself? Why do you need to identify the core parts of your business? Silicon Beach Radio is the Industry focus vote winne