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In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell? If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales. Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s right for your offer, audience, and growth stage. TIMESTAMPS: 01:40: Why trust-building offers are the gateway to high-ticket sales 03:15: What is an internal buyers list and why you must build one 05:00: How price point determines format 08:00: The real distinction between a masterclass and an info session 10:45: Selling to warm leads vs. cold leads 13:25: How advertising impacts structure 16:10: Audience segmentation 26:00: Ho

In this episode of The Kelly Roach Show, I break down three highly effective and often overlooked ways to collaborate with your clients, not just to serve them, but to help THEM grow. From content co-creation to live event experiences and long-term brand partnerships, this conversation highlights why your best marketing asset might already be inside your existing client base. Whether you’re looking to build deeper relationships, create higher-performing launches, or expand your brand visibility through trust-based collaborations, this episode offers practical examples and strategic insights to help you turn your clients into advocates, collaborators, and growth partners. If you’re ready to shift from transactional delivery to transformational partnerships, hit play. What you'll learn: The #1 missed opportunity most service providers overlook when it comes to client collaboration Why co-creating content with clients builds trust faster than any ad campaign How to elevate your brand by spotlighting your c

In this deeply moving episode, Kelly sits down with bestselling author, global communicator, and cultural thought leader Erwin McManus.  Known for his groundbreaking books The Genius of Jesus and The Seven Frequencies of Communication, Erwin shares the story behind his personal journey through trauma, identity and faith, and how it led him to uncover the hidden genius in every human being. The conversation dives into how Jesus’ genius remains the most transformative force in history, why communication is the bridge to human connection, and how you can unlock deeper influence by elevating your frequency through empathy and authenticity. What You’ll Learn: How Erwin’s search for meaning led him from disbelief to deep faith Why Jesus is the most overlooked genius in modern history The transferable nature of Jesus’ genius, and how it shapes human potential The seven communication “frequencies” we all operate from (and how to identify yours) Why deep listening and soul-level authenticity are the keys to

In this solo strategy session, I break down exactly what I'd do if I were building a new business from the ground up today. This is the exact roadmap my team uses across multiple 7- and 8-figure companies, and it's based on what’s working right now in today’s market.  In this episode, you'll learn: The 3 trends you must understand before launching anything in 2025 Why 1:1 services are your fastest path to cash (even in a high-ticket market) The five weekly calls-to-action that keep leads warm and converting How to run monthly conversion events using a simplified Live Launch Method The role of branding ads and daily content in building consistent visibility Why the Miracle Hour framework is the foundation for sustainable growth How to build your tech stack, grow a lean team, and scale without complexity Timestamps:  03:45 – Key buying trends and mindset shifts in 2025 07:25 – Why one-to-one services are outperforming groups right now 11:10 – How to use branding ads + content to drive daily lead

In this client spotlight episode, Danielle, President of Kelly Roach International, sits down with Elana Miller, founder of Integrative Psychiatry Private Practice Coaching, to unpack the powerful shifts that helped her 5X growth in just 3 months, and increase profit margins by 30%.  Elana shares the behind-the-scenes of restructuring her offer suite, moving from chaos to clarity, and finally feeling in control of her business. If you’re a coach or service provider stuck in the feast-or-famine cycle or constantly reinventing the wheel, this conversation is a masterclass in strategic refinement and mindset expansion. What You’ll Learn: Why Elana transitioned from selling multiple offers to focusing on one How the Live Launch Method™ helped her clarify her messaging, increase visibility, and convert high-ticket clients The mindset shift that helped her stop second-guessing and start scaling What changed in her business when she stopped selling from scarcity How she's now supporting more clients—with

This special bonus episode is a deep dive into the current state of online sales! Kelly sits down with Danielle Cevallos, president of Kelly Roach International, to share an unfiltered breakdown of what’s actually working right now to convert clients, drive urgency, and close high-quality buyers in today’s market. Kelly and Danielle also interview Maria Fontana of the Salon Business School, who has been able to grow and scale her business exponentially since leveraging the strategies shared in today's episode.  Whether your sales are stagnant or you’re trying to troubleshoot declining launch results, this episode will help you shift from guessing to executing. Key Takeaways: Sales cycles are longer, and require layered relationship building Launches and live events won’t convert unless they’re properly warmed up.  Your audience is craving trust and proof, not pressure. A sustainable sales system today includes visibility, credibility, and consistency. Want to master daily sales for just $59/month, n

In this solo episode, Kelly opens up about the powerful, faith-driven principles and practical habits that helped her become a God-made multimillionaire. She breaks down tactical behaviors that compound over time to create true wealth without burnout, debt, or overwhelm. From setting long-range goals to weekly net worth tracking, Kelly reveals the behind-the-scenes disciplines that drive sustained success. You'll learn:  The #1 golden rule of building wealth (that most ignore) The real cost of lifestyle creep, and how to avoid it The difference between good and bad debt in business How to expand your reach and your income Why simplifying is the fastest path to multiplying A weekly habit that radically shifts your financial trajectory Timestamps: 0:50: Why “God-made” wealth is different—and available to all 2:15: The #1 wealth habit: Living below your means 6:50: Adding value through skill + reach 9:45: What “market facing” really means (and why it matters) 12:30: Long-range goals vs. p

What does it look like to go from trading time for money as a practitioner to becoming a confident, empowered CEO of a million-dollar brand? In this powerful case study episode, Kelly sits down with Jessie Ginsburg, a speech-language pathologist turned CEO of the Inside Out Sensory Certificate Program, to unpack her incredible journey of scaling a mission-driven business without sacrificing her values. Jessie shares how she went from being “the product” in her business to building scalable assets, empowering her team, and reaching over 1,600 professionals worldwide through her online programs. You’ll hear the exact mindset, business model, and marketing shifts that helped her overcome self-doubt, navigate team leadership, and build a brand that’s now transforming pediatric therapy across the globe. If you’re a service-based entrepreneur ready to step into true CEO leadership and grow without burnout, this episode is your blueprint. You'll learn: How Jessie transitioned from a local therapy practice to a glo

In this very special episode of The Kelly Roach Show, we’re pulling back the curtain on an unforgettable day that sparked inspiration, connection, and legacy-building for generations to come.  Earlier this year, Kelly teamed up with Sandi Glandt to host the first-ever South Florida Live Podcasting Event – an experience that brought together powerhouse women, their children, and families for candid conversations on life, leadership, and living your legacy now. This episode is packed with heart, humor, and practical wisdom as Kelly and Sandy are joined by their kids on stage, sharing real-life lessons on business, motherhood, time management, and the importance of exposing the next generation to the mindset of abundance and possibility. If you’re a business owner, a parent, or simply someone who wants to create a meaningful impact with your life, this episode is for you. Here’s what we cover in this episode: How to merge family, business, and legacy seamlessly—without compromising what matters most Breakin

Ever feel like you’re spinning your wheels, spending hours on tasks that should be simple?  In this episode, Kelly reveals the surprising reason behind so much wasted time in growing a business – and it’s not what you think. Drawing from a personal breakthrough in her health and fitness journey, Kelly uncovers how lack of confidence is often the real productivity killer. From overthinking posts to re-recording videos 15 times, she shares how hidden self-doubt leads to procrastination, lost opportunities, and frustration in your business. If you’re ready to move faster, operate in your zone of genius, and finally create the freedom you’ve been craving, this episode will help you identify and eliminate the areas that are holding you back. What You’ll Learn in This Episode: The hidden time trap that’s killing your productivity Why lack of confidence can cost you hours each week How to identify your personal “productivity leaks” The rep-based strategy to build confidence fast Why waiting to feel rea

What does it really take to scale a mission-driven business to multi-seven figures – while homeschooling your kids and honoring your values? In this special case study episode of The Kelly Roach Show, Kelly’s strategist Khairy Varre interviews Stella Odugu, founder of Intelle Coaching Solutions. Stella candidly shares how she grew from giving free career advice after work to leading a powerhouse executive coaching business serving hundreds of women leaders climbing the corporate ladder. You’ll hear the behind-the-scenes of how Stella went from a $50K side hustle to one of the top clients in our Legacy Leaders Mastermind – and how she built a business model around her family, faith, and long-term vision. If you’re feeling stuck at your current revenue level or trying to figure out how to scale sustainably, this conversation is full of gold. What You’ll Learn in This Episode: How Stella built a business that supports her lifestyle, not the other way around The exact mindset and offer tweaks that helped her

What if the strength you need to grow your business isn’t found in strategy, but in your spiritual life? In this special episode, Kelly announces the launch of a brand-new series within The Kelly Roach Show: Keeping the Faith. These episodes will explore the powerful intersection of faith and entrepreneurship, offering practical encouragement and spiritual insight for leaders building empires with eternal impact. Kelly opens up about her own journey from keeping faith private to boldly proclaiming it as the foundation of her success, and how God is calling her to lead others in doing the same. If you’ve been looking for a deeper purpose in your leadership and a business rooted in values that last, this episode is for you.     What You’ll Learn in This Episode: Why Kelly is bringing faith to the forefront of her brand The painful season that revealed her true source of strength What “Kairos” means—and how it applies to your business journey Why more entrepreneurs are feeling anxious, disconnected,

What does it really take to scale a business from 7 to 8 figures – without sacrificing your family, faith, or sanity? In today’s powerful case study, Kelly sits down with longtime Legacy Leaders client, John Briggs, founder of a tax and accounting firm with over 250 team members.  John opens up about his journey from overwhelmed entrepreneur to visionary CEO, how he grew his firm from $2.7M to $30M+, and how he used a combination of mindset shifts, strategic hiring, and unwavering values to build a thriving team-led company. This episode is a masterclass in legacy-driven leadership for anyone who’s tired of being the bottleneck and ready to rise.     What You’ll Learn in This Episode: Why John was “drowning” at $2.7M—and the moment he knew something had to change The single tool that changed everything (hint: it’s not flashy, but it’s foundational) How John built a 250-person firm without becoming the golden handcuff boss The power of letting go of control (without losing your vision) Why every

Selling is a little harder right now, so let’s talk about it.  In this episode of The Kelly Roach Show, we're getting real about what it takes to build a business that lasts – especially during seasons of doubt, disruption, and downturns. We’re unpacking the 3 biggest breaking points that cause business owners to lose hope, step away from their purpose, or unintentionally burn everything down – and how to lead through them with clarity, courage, and conviction. Whether you're navigating burnout, a major reinvention, or the financial pressures of growth, this episode is your reset button.  KEY TAKEAWAYS: The difference between relieving pressure vs. starving your soul—and how to avoid the trap of giving up too soon Why most businesses don’t fail because they couldn’t grow—but because the owner lost hope The 3 major breaking points that take out even high-performing entrepreneurs: Burnout: How to spot it early and build the right kind of support around your genius zone When what used to work stop

In this eye-opening conversation, Kelly sits down with Thais Gibson, founder of The Personal Development School, to explore how your attachment style could be influencing everything from your leadership effectiveness to your emotional resilience and business growth. With over 35,000 students across 107 countries and a background in neuroplasticity and subconscious reprogramming, Thais breaks down the four main attachment styles and reveals how understanding your subconscious wiring is the key to unlocking lasting transformation in every area of your life. Whether you’re a CEO, team leader, or entrepreneur in a season of growth, this episode gives you the clarity and tools to expand your success from the inside out. KEY TAKEAWAYS: Why reprogramming your subconscious is essential to self-leadership and scaling your impact How Thais turned a two-year waitlist into a global digital education platform The 4 attachment styles (secure, anxious, dismissive avoidant, fearful avoidant) and how each one shows up

If you're stuck in a cycle of burnout, constantly hustling without making real progress, or if you're struggling to achieve the big goals your vision demands, this episode is for you. In this episode of The Kelly Roach Show, Kelly dives deep into a critical distinction every entrepreneur must master: knowing when to act with urgency and when to pace yourself with longevity.  This conversation will help you rebalance your mental load and rethink your growth strategy. Kelly breaks down how urgency fuels execution and clarity, while longevity sustains vision and success. You’ll walk away knowing how to free up mental energy, move faster on what matters, and finally build the kind of business that’s both profitable and sustainable. Key Takeaways: Urgency clears your mental clutter. Most entrepreneurs stay stuck not because they have too much to do—but because they’re delaying decisions and tasks that could have been cleared off their plates days ago. Longevity creates sustainable success. You can’t shortcut

What if the most overlooked growth strategy in your business wasn’t another ad campaign, funnel tweak, or team hire – but a relationship? In this week’s episode, I’m joined by longtime friend and powerhouse publicity expert Selena Soo, who just released her brand-new book, Rich Relationships. Selena has built a multi-8-figure business and forged over 400 affiliate and referral partnerships, and in today’s conversation, she’s peeling back the curtain on exactly how she did it. You’ll learn why generosity is the greatest growth accelerator, how to build a trusted inner circle (even if you’re an introvert), and how to get intentional about cultivating meaningful relationships that pay back tenfold—emotionally, spiritually, and financially. Whether you want to grow your audience, expand your impact, or simply feel more connected in a disconnected world, this episode gives you the blueprint. IN THIS EPISODE, YOU’LL LEARN: Why rich relationships are more valuable than 100 casual connections How Selena leverage

Ready to maximize the ROI from your podcast… without littering it with ads? In this solo episode of The Kelly Roach Show, Kelly shares 5 proven strategies to help you start, grow, and monetize your podcast more effectively.  Whether you’re just getting started or already have an established show, these actionable tips will show you how to turn your podcast into a profit center without relying on sponsorships. Kelly breaks down the exact methods she uses to generate revenue directly from her podcast while delivering an outstanding experience for her listeners, and how you can do the same. If you want to build deeper trust, create higher conversion rates, and get a bigger return on your content efforts, this episode is a must-listen! Key Takeaways: Mini-Series Launch Strategy: How to build a mini-series leading up to a launch that turns loyal listeners into high-converting buyers. Topic-Based ROI Episodes: Why treating your podcast like a mini-masterclass each month can drive more sales and engagement.

What if slowing down is the secret to breaking into your next level of business growth? In this deeply personal and powerful episode of The Kelly Roach Show, Kelly sits down with internationally known transformational coach, bestselling author, and wellness expert Nikki Sharp for a heartfelt conversation on healing, evolving, and rediscovering purpose through the practice of intentional slowing down. Nikki shares her journey from influencer fame and external success to burnout, reinvention, and soul-aligned living.  Together, Kelly and Nikki unpack the often hidden cost of chasing goals without pause – and the radical clarity that comes from learning to just be. Whether you're in a high-achieving season or sitting in the “what’s next?” space, this episode will help you embrace the discomfort of the unknown and trust the divine timing of your personal and professional evolution. Key Takeaways The power of self-leadership: Why your greatest growth happens when you learn to trust your own wisdom, not just your

You are not doing everything to grow your business.  In this tough-love episode, Kelly Roach delivers a powerful reminder that growth in business requires honesty, ownership, and the courage to challenge our own limiting beliefs.  Whether you're in your first year or your fifteenth in business, this conversation will help you reflect on the hidden narratives holding you back, and what to do about them. Kelly draws from thousands of weekly conversations with entrepreneurs at every level to call out the one phrase that keeps surfacing: “I’m doing everything.”  The truth? Most of us aren’t.  And it’s time to face the habits, excuses, and blind spots that are keeping us from the next breakthrough. This is your invitation to stop telling yourself stories and start shifting into action. Kelly shares the exact mindset shifts and strategies that elite performers are using right now to reactivate momentum in a tough economy. In This Episode, You’ll Learn: Why “I’m doing everything” is the most damaging phrase in ent