Charge Podcast

Kate DiLeo’s branding approach is rooted in her firm belief that brand is the path of least resistance to revenue. She teaches you how to eliminate complex and ineffective brand storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. Kate is honored to have partnered with more than 200 brands across 20 sectors. She is passionate about helping organizations craft messaging that brings more prospects to the table, more users who click, and more customers who buy. Her book, Muting the Megaphone, Stop Telling Stories and Start Having Conversations, just released in July of 2022. What problem do you solve? Kate will help us understand the main components of how to build a brand for your business that enables you to win more work. Show Notes: You need to realize the power of your brand message. There are actually three key components for that brand in order