Charge Podcast

Introducing Paul Edwards Paul Edwards is the Founder and CEO of The Reluctant Thought Leader - messages that matter, for people who need to read them. Authentically channeling the voice of the impact-driven speaker, coach, executive or entrepreneur in print. He is: Husband, father, mentor to young adults, follower of the Messiah, amateur bodybuilder and author of "Influencer Networking Secrets." What problem do you solve? Helping people understand the difference between writing something and spreading a message. You need to be very specific about how you communicate your message. Show Notes: Paul grew up being a mimic. He was also obsessed with words. Writing is demanded in the marketplace. When writing for someone else you need to learn how to write to sound like the other person wrote it.  Paul works to capture his client's voice and convey it to the world. A good content strategist will make the written word sound like it is coming from you. They save you time. To beat writer's block, Paul suggests y