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How Retailers and Brands Can Benefit From the Only Tech Company Williams-Sonoma Ever Bought

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Sinopsis

What happens when an upscale cookware and kitchen accessories company acquires a visual transformation and technology company? If you're Outward Inc., you become one of the premier visual storytelling companies for retailers across the globe. Outward Inc., started in the typical Silicon Valley-esque fashion before being acquired by Williams-Sonoma and added into their portfolio of brands. On today's episode, the Co-Founder and Vice President of Development Gaurav Sethi, and Leah Kirkland, Senior Director of Sales, join Quinn and Kinsley to discuss the story and platform behind the innovation Outward brings to the marketing industry. They discuss the Aperture Platform — what it is, how it works and how it is different than other technology on the market; inconsistencies in digital marketing; how Outward interacts with major brands; and how they are empowering brands to control their marketing destiny and achieve their dreams. --- Send in a voice message: https://anchor.fm/matt