Charge Podcast

Clyde Lear is the retired Chairman and CEO of Learfield Communications, Inc. a company he started in 1972 as an outgrowth of his master’s project at the University of Missouri School of Journalism. For competitive reasons, the company changed from a radio company to a marketing company in the mid-1980s.  It now exclusively handles stadium and arena signage, game day activities with advertisers, game program printing and sales, corporate hospitality and—in many venues—food and beverage sales.    Lear received a Masters degree in Broadcast Journalism from the University of Missouri in 1968 and an AB degree in 1966 from Central Methodist College in Fayette, Missouri. He attended high school in Jefferson City where he was born in 1944. Lear, along with his wife, Sue, has worked tirelessly for young people across Missouri. In Jefferson City they helped other volunteers in bringing the faith-based organization Young Life to three local high schools and then to Columbia area high schools. Having served as chair for