What's The Difference?

What You Will Learn: Should organizations respond to identity-based trauma events How Americans view the responses of organizations following incidents What can organizations do if they misstep, and how can they strengthen their brand afterward How ongoing transparency and accountability impact the strength of a brand What consumer demographics expect the most and the least from brands Which demographic is the most loyal and less likely to shift How the language used when addressing social justice issues affects public opinion About Del Esparza & Dr. Brandale Mills Cox Del Esparza is a DEI advocate and the CEO of Esparza Advertising, a full-service marketing firm, focused on driving successful brands by making a scene. Del has a demonstrated history of working in the marketing and advertising industry and is skilled in digital marketing, web design, market research, management, direct marketing, and marketing strategy. Dr. Brandale Mills Cox recently published her book, “Black Women Filmmakers and Blac