Shiny New Object

Charles Steinmyller is the Senior Brand Manager for Tampax in Europe, working to reconcile consumer interests and expectations in a diverse market with many different cultural influences. This is why he strongly believes in a consumer centric approach to marketing, which starts with "being the comsumer."  His Shiny New Object is the circular economy and how it can be used in marketing to set an example for other brands. Listen to his views and more on the latest podcast episode.