Shiny New Object

As Marketing & Innovation Director for the DACH area in the Plant-Based division of Danone, Patrick focuses on combining commercial acumen with purpose and sustainability. This is the next big challenge for all brands according to him. Environmental, social and governance (ESG) has become a must-have element on brands' radars, but how can they make these concepts into products consumers can relate to? Find out Patrick's view and more in our latest episode.