Shiny New Object

Rustom Dastoor enjoys living between cultures and countries. This has led him to travel the world and experience exciting new opportunities, as he new heads into a new role as Executive Vice President, Integrated Marketing and Communications North America at Mastercard. Through being open to new opportunities and always looking for new challenges, Rustom has discovered that marketing is about connecting with people, and that’s helped him be successful in his career. It’s also connected to his Shiny New Object: loyalty in the post pandemic era. Find out how Rustom sees the brand-consumer relationship evolving and why loyalty will go beyond transactions to include user experience, trust and generosity.