Shiny New Object

Miguel Magalhães is the Brand Manager for Tampax UK & Ireland at Procter & Gamble, as well as a marketing lecturer passionate about sharing his research and insights with students. Thanks to Miguel's interest in academia, we have a new and interesting Shiny New Object in this episode, in the guise of "market orientation." While not an entirely new concept, Miguel explains why most brands and organisations don't actually act in a market oriented way, or at least not completely. Listen to his advice on how to do so, as well as to Miguel's top tips for students and marketing beginners, in our latest episode.