Shiny New Object

Ricardo Rey is the Head of Digital Consumer MAZ at AB InBev, leading the brand's digital consumer strategy in the middle Americas and investing in new technology to connect better with data consumers. As part of this search for a better connection, Ricardo makes great use of AI in A/B testing. This is his Shiny New Object, enabling him to understand what strategies are performing well and learn from themes and data gathered from consumers directly. Find out more about this and Ricardo's top marketing tips on the latest episode of the podcast.