Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

What does it take to generate 400 items of media exposure in the space of two years? Well, that’s what Jake Moore has been able to do across 2020 and 2021. And not just any media coverage: we’re talking tier 1 editorial exposure. That is, coverage in the top media outlets such as BBC Radio, ITV News, CNBC, Sky News, Forbes, The Times, The Daily Mail, The Independent, Wired, Forbes and Al Jazeera. And that’s just a small portion of what he’s been able to achieve! Jake is a cybersecurity specialist with ESET, a global software company that provides security solutions to businesses and consumers in more than 200 countries and territories. In the space of a few short years, he’s stamped himself as a genuine go-to resource for all things cyber-security in the UK. While earned media takes in speaking gigs at conferences and guest blogging and people saying nice things about you on social media - the guts of earned media is about getting mentioned in mainstream and trade press, and broadcast media. This is wh