Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders
212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:20
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Sinopsis
This podcast episode is dedicated to a full chapter of Trevor Young's book - Content Marketing for PR: How to build brand visibility, influence and trust in today's social age The chapter in question focuses on how owned media can lead to editorial exposure. If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest. Want to get your own FREE audio version of the Content Marketing for PR book? CLICK THIS LINK to gain immediate access to the full audiobook (all 29 chapters). HERE IS THE BOOK BLURB: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or you