Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

In this first interview of Season 5 of the podcast, Mark Masters - the founder of You Are The Media (online learning community) and We Are The Media (marketing consultancy) - joins Trevor Young to discuss all things content, community and being in it for the long haul. Mark is a repeat guest - this is his third appearance on the show - providing Trevor with the opportunity to walk Mark through the progress he's made (and the lessons he's learned) over eight years of You Are The Media (YATM). YATM essentially kicked off when Mark started producing his weekly newsletter, which he continues to publish to this day. The newsletter paved the way for a book called Content Revolution, which built Mark's credibility not only in his home town in Dorset on the southern coast of England, but also internationally (leading to speaking gigs in the US and South America). In 2016, Mark started running events under the YATM banner, a practice that continues today with a suite of learning events, both online and offline, in