Brand Newsroom
BNR 42: 30-Second TVCs and the 2x4 Approach
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:19:06
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Sinopsis
According to the Brand Newsroom team, 30 second television commercials are like being whacked between the eyes by a four by two, and this approach is losing effectiveness. What are the alternatives available to brands? Should brands sponsor entire programs, adopt product placement, or adapt to 15 second slots? Or should brands move to platforms like YouTube instead?
