Brand Newsroom

How consistent do you need to be to maximise the impact of your content? This week the Brand Newsroom team discuss the importance of being consistent, and how to act like a publisher in order to adhere to a strict consistency. According to the Brand Newsroom team, consistency in content marketing can be like a diet. You read about it, get excited about the potential, stay on track for a month or so, but quit when it gets hard. Is your brand falling off the bandwagon?