Brand Newsroom

Do you know the distinction between brand journalism and traditional journalism? With the majority of journalists now willing to work in both fields, the true difference between the two has become convoluted. This week, Rakhal Ebeli, CEO of Newsmodo - an organisation who made the shift from traditional journalism to brand journalism, joins the Brand Newsroom team. With the team, Rakhal discusses the two fields in terms of audience experience, and benefits to the overarching organisation.