Brand Newsroom

Lego has announced it will no longer do business with British tabloid newspaper, The Daily Mail. It was a response to a public campaign, called #StopFundingHate, which directly targeted advertisers in several major UK newspapers, urging them not to support publications that promoted “demonization and division” during the Brexit debate. Sarah, James and Nic take a deep look at what this sort of campaign means for brands and the media. You can find the show notes at lushdigital.com/bnr114-lego-and-power-of-the-people/