Brand Newsroom

In what direction is the mainstream media headed with it’s digital content? What kinds of digital content are they investing in creating? Is sponsored content a part of the future? And how can brands get on board? Our guest this week is Ben Martin, head of digital content at one of Australia’s largest media companies, Seven West Media. You can find the show notes at lushdigital.com/bnr117-mainstream-medias-switch-to-digital/