Brand Newsroom

There was some big news in the content marketing space here in Australia last week. Less than two years after media monitoring and data firm iSentia bought Australia’s best-known content marketing agency, King Content, for A$48 million the company has killed off the brand, closed its New York and Hong Kong offices, and cut its staff. What went wrong? And what does it mean for content marketing? Show Notes for this episode will be available at www.lushdigital.com/blog. On My Desk Sarah’s recommendation was this report by the Content Marketing Institute on how content influences purchasing decisions. Nic mentioned an app called Layout, which is available on iTunes and Google Play, and can be used to make a montage of pictures. James’ recommendation was a book called TED Talks: The Official TED Guide to Public Speaking.