Brand Newsroom

There’d hardly be a bookshelf in the country that doesn’t have at least one a Lonely Planet guidebook on it somewhere. Today, James, Sarah and Nic are joined by Lonely Planet’s director of sales and marketing, Chris Zeiher, who explains how a company with a printed product made the transition to a digital world. On My Desk Sarah’s recommendations: https://www.merriam-webster.com/words-by-first-known-date and https://twitter.com/MerriamWebster Chris recommended: http://iknowthepilot.com.au James suggested: https://www.airtasker.com Nic spruiked his net Meet the Media event: http://www.mediastable.com.au/about-us/meet-the-media/   Show Notes will be available at www.lushdigital.com/blog.  Brand Newsroom is the podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.