Brand Newsroom

BNR 156 B: Andy Crestodina on a content-driven approach to conversions

Informações:

Sinopsis

Recorded at Content Marketing World in Cleveland, Ohio, Sarah Mitchell and Brand Newsroom producer Dan Hatch catch up with Andy Crestodina — co-founder and strategic director of Chicago-based Orbit Media — to discuss how to use content to drive conversions. The discussion straddles both the worlds of content marketing and SEO.