Brand Newsroom
BNR 156 B: Andy Crestodina on a content-driven approach to conversions
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:09:51
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Sinopsis
Recorded at Content Marketing World in Cleveland, Ohio, Sarah Mitchell and Brand Newsroom producer Dan Hatch catch up with Andy Crestodina — co-founder and strategic director of Chicago-based Orbit Media — to discuss how to use content to drive conversions. The discussion straddles both the worlds of content marketing and SEO.