Brand Newsroom
BNR 208: Justin Kirby on the role of Content (with a capital C)
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:29:58
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Sinopsis
What if content marketing isn’t the solution we believe it is? What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing? Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions. On My Desk Sarah recommended the Nulon Born This Way video series Justin recommended a graphic by Matt Allison. You can find it here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.