Real Things Living

Fran Biderman-Gross is the CEO & Founder of Advantages, a creative agency that specializes in branding and marketing. She is also the co-author of "How to Lead a values-based services firms: 3 Keys to unlock Purpose and Profit."   Positivity is one of Fran's top core strengths and chooses to look at the glass as "half full."  Having a positive outlook leads to another core value and that is being open to possibilities. Dealing with a lot of loss in life has allowed her to view the world in a way to make it better. We all need to adapt and re-imagine our future to help create a new normal going forward based on this unexpected pandemic experience. Learn more about Fran's book:  https://3keysbook.com/  Learn more about Fran's company: https://www.advantages.net/