Analytive Podcast

Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover: Why Businesses Should Consider Advertising on LinkedIn What Your Company Should Do Before Launching Your First Ad How to Reach the Best Audience for Your Product or Service What Key Metrics to Look For How to Think about Using Your LinkedIn Budget How Use the Algorithm to Your Advantage And a ton more. Buckle up, because this episode is full of great content. ********************************************* About Our Guests: AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.  Matthew Milantoni works at LinkedIn Marketing Solutions in their new Detroit office where he advises and consults with tech companie