Shiny New Object

What do spray-on tights and scented nail polish teach us about data-driven marketing? Tracy Holland, Founder and CEO of Goodwill Brands, LLC, and serial entrepreneur, joins the #ShinyNewObjectPodcast to tell us about the ultimate word-of-mouth selling technique. We discuss iterative testing & learning - one of our favourite topics at Automated Creative. Tune in for pre-Christ marketing tips. Follow for more data-driven marketing gems and discussions about the future of marketing.