Alan Weiss' The Uncomfortable Truth

SHOW NOTES: The following guest column by Randy Gage is an excerpt from his new book, Wealth Without Apology, which is being released this week, and which will be the subject of my conversation with him on my podcast this Thursday: Alan Weiss's The uncomfortable Truth Magnitude of Scale: Why Thinking Bigger Pays Better I’m currently conducting a comprehensive, groundbreaking, rigorous, cross-sectional, peer-reviewed, gold-standard, double-blind, placebo-controlled, first-of-its-kind, breakthrough, scientific research study. The purpose of the study is to test the following hypothesis: In today’s environment, it is easier to become a billionaire than a millionaire. This premise may not be as cheeky as it sounds. As I told you earlier, it’s surprisingly easier to earn a large amount of money quickly than it is to earn a small amount of money over a longer period. This is due in large part to a dynamic I call the “Magnitude of Scale Effect.” Put simply… The more bold, audacious, and breathtaking an endeavor is