Shiny New Object
What if retail media & e-commerce shared an AI brain? - ft Constructor's Jason Zollan
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:04
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Sinopsis
Every signal matters. Even the ones you'd rather ignore. In data driven marketing, Jason Zollan (Head of Retail Media at Constructor) argues that bounces, exits and dead-ends tell us just as much as ROAS, clicks and conversions. On the #ShinyNewObjectPodcast, we talk about how to stop chasing vanity metrics and treat the full shopper journey as one system. And we discuss how retail media and e-commerce should share an AI brain. Intrigued? Tune in now.
