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Why Entrepreneurs Are Turning to Non-Food Franchising | Jon Ostenson on Passive Franchise Investment & Business OwnershipIf you’ve ever thought about business ownership but hesitated because you didn’t want to build something from scratch… or you assumed franchising meant fast food and long hours behind a counter… today’s conversation may open your eyes.Franchising is getting serious attention right now in entrepreneurial and investment circles. But what’s especially interesting is the growth happening outside of food.Today, we’re digging into the world of non-food franchising — who’s buying, why they’re buying, what they’re buying, and whether it may be a fit for you.My guest today is Jon Ostenson, Founder and CEO of FranBridge Consulting, a two-time Inc. 5000 company. He is recognized as a top one percent franchise consultant and is the bestselling author of Non-Food Franchising. Jon brings deep experience to this conversation. He is a former Inc. 500 Franchise President and multi-brand franchisee, and