Italian Wine Podcast

Welcome to Episode 2550 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Amy Liu, Senior Brand Manager at Mark Anthony Group, for a deep dive into the Canadian wine market. Together they break down how Canada’s monopoly system works, what smaller producers should know before entering the market, how category buyers operate across provinces, and the differences between the Canadian and U.S. markets. They also touch on regulations around advertising, discounts, quotas, and share examples of marketing campaigns that truly resonate. Key Takeaways: A clear overview of how the Canadian wine market operates. How the removal of American wines from retail shelves has opened new doors for Italian producers. Strategies for building long-term brand equity in Canada. More about the guest:  Amy Liu graduated from the University of Toronto with a degree in Psychology and Pre-Law. Throughout her career, she has worked with renowned brands, including White Claw, Jim Beam, Maker's Mark,