Eat's Healthy

In this candid break from health tips on the Eat’s Healthy Podcast, host Andrei pulls back the curtain on Eat Healthy—a London-based company crafting vegan, gluten-free cakes packed with nuts, seeds, and fruits to make nutrition delicious and accessible. Celebrating 6 years in one of the toughest industries (with an 80% failure rate in the first 5 years), Andrei shares the raw challenges: competing with traditional sponge cakes, educating confused customers searching for “vegan gluten-free cake” who expect fluff over raw goodness, and the sky-high costs of penetrating London’s saturated food market. With 324+ five-star Google reviews fueling hope, Andrei goes all-in with £1,000–£1,700 monthly Google Ads budgets (maxing credit cards), learning hard lessons: avoid emotional tweaks that reset algorithms, prioritize volume (300–500 daily clicks) for the first 3 months, run Meta retargeting in the background, and brace for losses while feeding data to AI for smarter conversions. A heartwarming shoutout to American