Italian Wine Podcast

Welcome to the Asia Wine Market and Episode 2535 of the Italian Wine Podcast. Today, Roza Zharmukhambetova sits down with Reeze Choi, Best Sommelier of Asia & Pacific 2025, to explore the Hong Kong wine scene, uncover consumer trends, and discuss opportunities for Italian wines in this dynamic market. Key learning objectives: Understand the Hong Kong wine market, consumer preferences, and top-performing Italian wines. Learn practical strategies for market entry, partnerships, and brand activation. Gain insights on cultural adaptation, education, and long-term planning for success. More about today’s guest: Reeze Choi is one of the world’s most acclaimed sommeliers. He has worked at prestigious venues in Hong Kong and, in 2019, became the Hong Kong Ambassador for Star Wine List, sharing the city’s best wine stories with the world. He is the founder of Somm's Philosophy, a sommelier services and wine consultancy company, and launched his winemaking project in Hiroshima with Vinoble Vineyard and