Alan Weiss' The Uncomfortable Truth

SHOW NOTES: •Why do such a staggeringly large percentage fail? •They don't respond to inquiries when busy. •They tend to create prices based on wealth of buyer. •They don't show up, don't return calls, don't finish on time. •They don't bill in a timely manner, so cash flow is an issue. •They don't consider repairs and warranties for the buyer. •They tend to seek perfection rather than success. •They use shortcuts and blame others when they don't work. •They aren't proactive, only reactive. •They act as if their educated, wealthy customers are stupid. •They don't actively seek referrals. •They act as if the customer's ideas are absurd. Other than that, they're run wonderfully and their rate of failure is due to climate change.....