Shiny New Object
Co-creation for meaningful marketing - with HP's Pepe Gorbea
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:43
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Sinopsis
Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: • how co-creation turned Nescafé into a double-digit growth story in Mexico • why marketers must learn to listen and focus on the metrics that matter • how to link storytelling and sales • why the future of advertising lies in community, not campaigns "I want to stop people skipping ads — because advertising can help communities thrive." Learn how co-creation drives both purpose and performance.
