Italian Wine Podcast

Welcome to Episode 2507 of the Italian Wine Podcast.This is Next Generation episode where Stevie interviews, in Italian, Professor Vincenzo Russo, Director of the project and expert in neuromarketing applied to wine. Together, they explore the Young Wine Neuro-Engagement Index, an innovative tool designed to measure how appealing wineries, products, and communication are to younger audiences.  Powered by Sardegna Ricerche with the support of Assoenologi Sardegna and under the supervision of IULM – Behavior & Brain Lab, the project marks a pioneering pilot in the Italian wine scene. Stevie and the Professor will discuss Young Wine Neuro-Engagement Index’s five-step methodology, the Cannonau case study, and the evolving relationship between young consumers and wine. More about today’s guest:  Professor Vincenzo Russo is Full Professor of Consumer Psychology and Neuromarketing, Founder and Coordinator of the Neuromarketing Research Center 'Behavior and Brain Lab IULM', Scientific Director of the Master's Pr