Italian Wine Podcast
Ep. 2495 Barbara Fitzgerald interviews Kaleigh Theriault of NielsenIQ | Masterclass US Wine Market
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:45:24
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Sinopsis
Welcome to Episode 2495 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Kaleigh Theriault of NielsenIQ, the global leader in consumer intelligence and analytics. Key Takeaways: How moderation trends are changing not only how much we drink, but what we drink. The evolution of premiumization: authenticity and craftsmanship. How economic pressures are pushing consumers to prioritize value and meaning in their purchases. More about the guest: Kaleigh Theriault is Director of Beverage Alcohol Thought Leadership at NielsenIQ (NIQ), the leading global consumer intelligence company that provides data, analytics, and technology to help retailers and consumer brands understand consumer buying behavior and market trends. Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership, industry insights, and client speci