Italian Wine Podcast

Welcome to Episode 2454 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews the leading winery brand strategist Barbara Gorder to discuss smart marketing strategies for wineries. Key Takeaways: Cracking the US marketing code: what domestic and international wineries need to know Managing marketing budgets and investments effectively Practical, real-world insights and tips for wineries More about the guest:  Barbara Gorder is the President of Undisclosed Location, a national consulting firm. She helps her clients build successful business strategies and creative marketing plans by building bespoke, experienced teams from around the US for clients. After completing her undergraduate studies at Northwestern University and earning her master’s degree at Cambridge University, Barbara began her career in Chicago at Leo Burnett and DDB, creating fully integrated advertising campaigns for General Mills, Maybelline, Hallmark, General Motors, P&G, and Reebok. She has won many awa