Italian Wine Podcast

Welcome to Episode 2463 of the Italian Wine Podcast. In this episode of IWP On the Road Edition, Stevie Kim is in conversation with Lamberto Frescobaldi, President of UIV (the Italian Wine Union) and President of the Marchesi de’ Frescobaldi group. They discuss the recent developments on the long-awaited EU–Mercosur trade agreement, aimed at unlocking trade between the EU and South American bloc (Argentina, Brazil, Paraguay, Uruguay). More about today’s guest:  Lamberto Frescobaldi is President of the Italian Wine Union, having been reappointed to the role by the UIV General Assembly on 3 July 2025. Founded in 1895, the union represents over 800 member companies, accounting for 50% of total wine revenue in Italy and more than 85% of Italian wine export revenue. Frescobaldi’s new three-year term begins at a crucial time for the sector, amid global challenges, structural transformations, and the commitment to competitively innovate the entire wine ecosystem.  Lamberto represents the 30th generation to lead