Influencer Entrepreneurs With Jenny Melrose

Back-to-school season isn't just for students and parents—it's a powerful reset moment for entrepreneurs. After the summer lull, your audience is returning with fresh energy and a renewed focus on solving problems they've been putting off. Are you ready to meet them with the right content strategy?This raw, unfiltered episode cuts straight to the heart of what's happening right now in your business. Your website visits, podcast listens, and YouTube views likely dipped over the summer months as your audience prioritized vacations and family time. But now they're back, scrolling feeds and opening emails with purpose. This seasonal shift creates the perfect opportunity to reconnect and provide solutions.The way you communicate with your audience needs an urgent update. The "two-swipe rule" is real—if your email requires more than two thumb scrolls, you've already lost their attention. This threshold varies by age too, as older audiences often use larger text settings on th