Italian Wine Podcast

Welcome to Episode 2422 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Bourcard Nesin, VP of Research at Rabobank and co-host of the Liquid Assets podcast. The conversation is based on Bourcard’s report, “The Real Reasons Generation Z Is Drinking Less Alcohol.” Key Takeaways: The foundational data misread crisis: What must companies understand before building Gen Z strategies? The organizational readiness gap: Why leadership composition is a strategic prerequisite—not just an HR initiative. The investment timeline paradox: How can companies navigate resource allocation effectively? More about the guest:  Bourcard Nesin is a beverage industry analyst specializing in trends and strategy across wine, spirits, distribution, and technology in the U.S. and globally. At Rabobank, he helps food and beverage companies navigate disruption in areas such as e-commerce, digital transformation, diversity and demographics, and sustainability. He also co-hosts the acclaimed Liq