Influencer Entrepreneurs With Jenny Melrose

Ready to transform curious prospects into confident buyers? That pivotal middle ground—the consideration stage—is where the magic happens in your sales funnel, and yet so many entrepreneurs get it completely wrong.In this strategic deep dive, I break down exactly how to recognize when your audience has moved beyond awareness and is actively researching solutions to their problems. This shift demands a completely different content approach than what works for cold traffic. While awareness might happen through that viral reel or trending TikTok, consideration requires more substantial content that builds trust and demonstrates your expertise.Discover why webinars, workshops, comparison guides, and strategic email sequences work so effectively during this phase. I walk you through the psychology behind consideration-stage decision making and show you how to position yourself as the perfect guide for your prospect's journey. You'll learn how to craft messaging that emphasizes transformation, incorporate