No Gimmicks, Just Hustle

How do you really know if you’re cut out for entrepreneurship—and what’s the smartest way to take big risks without losing it all? In this powerful episode of Journey To Legacy, Michael Seitz, CEO and Chairman of EarthWise Pet, reveals how he grew a family pet business into a $150M national franchise—by making bold bets, embracing failure, and always learning from what didn’t work.From his earliest days hustling as a kid to orchestrating nine multi-million dollar acquisitions (including entire franchise systems!), Michael shares candid stories of risk, resilience, and reinvention. He opens up about the myth of being a “born entrepreneur,” why your risk tolerance matters more than your resume, and how the worst-case scenario is often just going back to where you started—only now, you’re wiser and stronger.