Italian Wine Podcast

Welcome to Episode 2370 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews May Matta-Aliah of In The Grape Inc.    Key takeaways: How to bridge tradition with contemporary relevance in brand storytelling. Adapting wine marketing strategies to meet the demands of a changing consumer landscape. The strategic thinking behind the creation of the Ambassador Wall and its role in brand visibility. More about the guest: May Matta-Aliah With nearly two decades of experience, May Matta-Aliah is a respected voice in the New York City wine and spirits scene. She represents leading wine regions and brands as an educator and ambassador, bringing depth, clarity, and charisma to every seminar and presentation she leads. Her work spans industry training, high-profile conferences, and consumer-facing events—always with a passion for translating complex topics into engaging, relatable stories. May is a long-time instructor at the International Wine Center, and holds some of the industry'